I was born in São Paulo, a city defined by intensity, contrast, and constant reinvention. Growing up there, I used to say I wanted to be an inventor, not because I was fascinated by gadgets, but because creating something that didn’t exist yet felt like the most direct way to shift reality.
The new has always moved me. Not novelty for its own sake, but the possibility of evoking a response.
Over time, I realized that my work sits at the intersection of structure and sensibility.
I’m drawn to the challenge of giving shape to the abstract, building systems that function with clarity, and experiences that resonate emotionally.
I care as much about the logic that makes a product reliable as I do about the aesthetic decisions that make it memorable.
This duality shaped my way of operating: I investigate, model, refine, and then look for the element that changes perception.
I don’t see design as decoration or as pure problem-solving.
To me, design is the discipline of aligning intention, functionality, and emotional impact into something coherent and alive.
A creation matters only when it makes sense.
What drives me is the opportunity to bring new things into the world.
To transform early ideas, often vague or incomplete, into systems, products, and narratives that people actually feel.
That’s the thread that has guided me from childhood to now: the pursuit of what doesn’t exist yet, but should.
I was born in São Paulo, a city defined by intensity, contrast, and constant reinvention. Growing up there, I used to say I wanted to be an inventor, not because I was fascinated by gadgets, but because creating something that didn’t exist yet felt like the most direct way to shift reality.
The new has always moved me. Not novelty for its own sake, but the possibility of evoking a response.
Over time, I realized that my work sits at the intersection of structure and sensibility.
I’m drawn to the challenge of giving shape to the abstract, building systems that function with clarity, and experiences that resonate emotionally.
I care as much about the logic that makes a product reliable as I do about the aesthetic decisions that make it memorable.
This duality shaped my way of operating: I investigate, model, refine, and then look for the element that changes perception.
I don’t see design as decoration or as pure problem-solving.
To me, design is the discipline of aligning intention, functionality, and emotional impact into something coherent and alive.
A creation matters only when it makes sense.
What drives me is the opportunity to bring new things into the world.
To transform early ideas, often vague or incomplete, into systems, products, and narratives that people actually feel.
That’s the thread that has guided me from childhood to now: the pursuit of what doesn’t exist yet, but should.
I was born in São Paulo, a city defined by intensity, contrast, and constant reinvention. Growing up there, I used to say I wanted to be an inventor, not because I was fascinated by gadgets, but because creating something that didn’t exist yet felt like the most direct way to shift reality.
The new has always moved me. Not novelty for its own sake, but the possibility of evoking a response.
Over time, I realized that my work sits at the intersection of structure and sensibility.
I’m drawn to the challenge of giving shape to the abstract, building systems that function with clarity, and experiences that resonate emotionally.
I care as much about the logic that makes a product reliable as I do about the aesthetic decisions that make it memorable.
This duality shaped my way of operating: I investigate, model, refine, and then look for the element that changes perception.
I don’t see design as decoration or as pure problem-solving.
To me, design is the discipline of aligning intention, functionality, and emotional impact into something coherent and alive.
A creation matters only when it makes sense.
What drives me is the opportunity to bring new things into the world.
To transform early ideas, often vague or incomplete, into systems, products, and narratives that people actually feel.
That’s the thread that has guided me from childhood to now: the pursuit of what doesn’t exist yet, but should.
I was born in São Paulo, a city defined by intensity, contrast, and constant reinvention. Growing up there, I used to say I wanted to be an inventor, not because I was fascinated by gadgets, but because creating something that didn’t exist yet felt like the most direct way to shift reality.
The new has always moved me. Not novelty for its own sake, but the possibility of evoking a response.
Over time, I realized that my work sits at the intersection of structure and sensibility.
I’m drawn to the challenge of giving shape to the abstract, building systems that function with clarity, and experiences that resonate emotionally.
I care as much about the logic that makes a product reliable as I do about the aesthetic decisions that make it memorable.
This duality shaped my way of operating: I investigate, model, refine, and then look for the element that changes perception.
I don’t see design as decoration or as pure problem-solving.
To me, design is the discipline of aligning intention, functionality, and emotional impact into something coherent and alive.
A creation matters only when it makes sense.
What drives me is the opportunity to bring new things into the world.
To transform early ideas, often vague or incomplete, into systems, products, and narratives that people actually feel.
That’s the thread that has guided me from childhood to now: the pursuit of what doesn’t exist yet, but should.